Art galleries discover 3D with Redcollectors
Nov 16, 2021
Confinement has discovered a new way to walk through an exhibition.
Art galleries discover 3D with Redcollectors
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Virtual reality and online sales, the bet of the online consultancy platform Redcollectors for art galleries.
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The technical execution is provided by idealista, the world's largest provider of 3D virtual tours. It has thousands of homes that can be visited with this technology on its site.
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The first galleries are already incorporating these visits or 3D tours, such as the prestigious Marlborough Gallery Madrid thanks to the Red Collectors platform
Madrid, 7 July 2020. Art galleries are accelerating their digital transformation and diversifying their offer to stay virtual after these months of closure due to the Covid-19 pandemic. Online exhibitions have become highly relevant and of great interest, with more than 500 million art-related searches on Google every week. There is no doubt that the situation experienced has accelerated changes in consumption, also for the art market, "the quality of art and the use of technology will be key to creating a differential experience among art lovers and collectors" stresses the advisor Elisa Hernando, founder of Redcollectors.com.
Virtual reality or 3D Tours are a very successful option in other sectors such as real estate, where Idealista has been offering them for some time now with great success on its real estate portal. Thanks to the collaboration with Red Collectors, the online art platform, this will be viable for galleries by allowing the visit to the exhibition space, and to be able to Buy the works, something important and that adds a lot of value according to the gallerist Rosa Santos.
Jesús Encinar, founder of idealist says "since I founded idealista I have been committed to using the latest technologies to bring the user as close as possible to a sensory experience. There is no doubt that in the 20 years since idealista was born, thousands of homes have been sold and rented thanks to this technology. The 2020 user is sophisticated and has already learned to use 3D to discover, walk around and make purchasing decisions".
RedCollectors, the online art platform includes in its offer for galleries, as well as 3D Tours, access to a package of digital tools such as inventory management software accessible from any device, as well as digital promotion and sales through its new online shop. Elisa Hernando points out that the Redcollectors consultancy has been supporting the galleries during these months of uncertainty and now "we want to take another step forward so that they can continue to develop their great work of disseminating and promoting art online. In addition, having a technological partner in virtual tours such as idealista is a guarantee of success for everyone. Thanks to 3D technology, a pioneer in the market, we can combine on our platform the dissemination of the great work of the best galleries with the art purchase consultancy service. Redcollectors was born to reach a wider public and the way is the union of technology and advice for the dissemination of art".
Several galleries are incorporating these visits or 3D tours, such as the prestigious Marlborough Gallery in Madrid. Marlborough Gallery Madridwith its exhibition entitled "Together" with works by Antonio López, Juan Genovés and Martín Chirino, among others. From the virtual visit it is possible to contemplate the space with a great level of detail and reality creating a unique experience and being able to contact to receive personalized advice and attention from professional experts of all the doubts of the purchase process, documentation, prices, etc. From the website you can also Buy the works of art of their exhibitions.
Elisa Hernando points out "We are already preparing more virtual tours of the best galleries to incorporate them into the platform so that all of them have their virtual exhibition and online shop on our platform, thus providing collectors and art lovers with access to the best galleries and artists in one place".
VISIT THE MARLBOROUGH MADRID 3D GALLERY AT YOUR OWN PACE
3D VIDEO VISIT TO MARLBOROUGH GALLERY MADRID
MORE REDCOLLECTORS ONLINE EXHIBITIONS
ABOUT redcollectors.com
RedCollectors is a project of Elisa Hernando, one of the most accredited voices in the world of art collecting in Spain and also founder of Arte Global, an international consultancy since 2003. It is the online platform for advice and purchase of art. Aimed especially at art lovers, collectors and gallery owners.
Redcollectors offers personalised buying advice to collectors and art lovers as well as online access to exhibitions and 3D tours of prestigious art galleries and training through virtual meetings, web and social networks. For galleries, it offers online promotion and visibility thanks to cutting-edge technology such as 3D visits and access to a large community of buyers.
ABOUT idealista
idealista is the leading real estate marketplace in the 3 countries where it is present: Spain, Italy and Portugal. It has 20 years' experience in creating multimedia content -photos, 3D, virtual tours, infographics...- for the properties for sale or rent on its site. It is by far the real estate portal with the most audiovisual content in the world and with the best prepared team to create quality content adapted to the most demanding users.
