First Collector, the free advisory program for art collecting during ARCO MADRID 2024

First Collectorthe program to support collecting and the dissemination of contemporary art, managed by Arte Global and RedCollectors and sponsored by the Banco Santander Foundation, celebrates its 14th anniversary. This free and personalized service will be available at ARCOmadrid, maintaining its objective of bringing collecting closer to all audiences and stimulating new buyers to get started in the exciting world of art collecting and investment.

The program, managed by the international consulting firm Arte Global, offers all those who request it a personalized proposal of artists, galleries and works of art related to their tastes, interests and budgets. 

In addition, from 2020, interested parties can enjoy this digitized service. In this way, users can receive their ad hoc proposal on their mobile device.

Elisa Hernando, founder and director of Arte Global confirms "The balance is very positive because every year more collectors have been signing up and many repeat. During these 14 years as responsible for the advisory service we have helped more than 600 people in their art purchases".

For its part, the Banco Santander Foundation, by supporting this initiative, reaffirms once again its commitment to collecting and its relevance for the promotion of contemporary art in our country. "With this program we want to bring collecting closer to the public, to remove the label of elitist" comments Borja Baselga, director of the Foundation "On the contrary, acquiring art is supporting artists, valuing their work and allowing contemporary art to continue to be produced".

For more information about the program First Collector you can register through THIS LINK ( ARCO 2024 is now over, see you next year!).

First Collector by Fundación Banco Santander will have a stand located in Hall 9(9C35).

The 43rd edition of ARCOmadrid will be held from March 6 to 10, 2024 in pavilions 7 and 9 of the IFEMA MADRID fairgrounds.