Abierto Valencia opens up to the world thanks to 3D virtual tours

Valencia, 24 September 2020. The eighth edition of Abierto València approaches the public by inviting them to visit and get to know the projects of Valencian contemporary art galleries. Abierto València kicks off today 24 September until Friday 2 October. On Friday and Saturday the Valencian galleries will open their doors during special continuous opening hours from 17:00 to 23:00, to announce the opening of their programmes and new projects to the general public.

In this edition Abierto Valencia becomes a fair accessible from anywhere for anyone who wants to enjoy art from home, thanks to the 3D visits or tours available from www.lavac.es and from www.redcollectors.com All the participating galleries have their own 3D tour thanks to the online art consultancy platform redcollectos.com and the technology offered by the world's largest provider of virtual tours, idealista. The galleries participating in this year's Abierto València by LAVAC are: Espai Nivi Collblanc, Luis Adelantado, Aural, Benlliure, Isabel Bilbao, Alba Cabrera, Galería Cuatro, Espai Tactel, La Mercería, The Blink Project, Tuesday to Friday, Punto, Rosa Santos, Set Espai d'Art, Shiras Galería, Galería Thema, and Vangar. Espai Nivi Collblanc from Castellón and Aural from Alicante are taking part in Hall 2 of the Centre del Carme de Cultura Contemporània, while Isabel Bilbao will be participating from Jávea.

From the 3D visit, the visitor will be able to visit all the LAVAC galleries as well as enjoy the exhibited works in exceptional detail. 

Abierto València thus adapts to the current moment "with creativity, which is what characterises us most, because culture and contemporary art never stop and we have developed new dissemination strategies with this online platform" according to Rosa Santos, president of LAVAC.

Online exhibitions have become highly relevant and of great interest, with more than 500 million art-related searches on Google every week. There is no doubt that the current situation has accelerated changes in consumption, also for the art market, "the quality of art and the use of technology will be key to create a differential experience among art lovers and collectors" stresses the advisor Elisa Hernando, founder of Redcollectors.com. 

Elisa Hernando will participate in the talks at IVAM on the morning of Saturday, September 26, which this year will be given by the Foundation "El Secreto de la Filantropía" (The Secret of Philanthropy). The theme will be art collecting in the digital era, how Buy and collecting from digital media and how the art market has adapted to the circumstances of the current pandemic.

ABOUT LAVAC

LAVAC is the Association of Contemporary Art Galleries of the Valencian Community, currently made up of 18 galleries distributed between Valencia, Alicante and Castellón. Its main objective is to promote the work of Spanish artists in an international context, as well as to show the production of foreign artists in the Valencian environment. It has been organising Abierto València for the last 8 editions with the intention of bringing the public closer to both the artists and the gallery owners who represent them. 

LAVAC, and the galleries that comprise it, have created a cultural fabric around contemporary art, serving as a platform for both emerging and established artists and contributing to the promotion of contemporary art. The regular programme of exhibitions, as well as the events it manages, offers collectors, potential buyers and the interested public a wide variety of proposals.

ABOUT Redcollectors.com

RedCollectors is a project of Elisa Hernando, one of the most accredited voices in the world of art collecting in Spain and also founder of Arte Global, an international consultancy since 2003. It is the online platform for advice and purchase of art. Aimed especially at art lovers, collectors and gallery owners. 

Redcollectors offers personalised buying advice to collectors and art lovers as well as online access to exhibitions and 3D tours of prestigious art galleries and training through virtual meetings, web and social networks. For galleries, it offers online promotion and visibility thanks to cutting-edge technology such as 3D visits and access to a large community of buyers.