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Marcel Giró - Sem title © Marcel Giró-Palmira Puig Estate / Toni Ricart Giró
Artist Biography: Marcel Giró's work is framed within the photographic collective Foto Cine Clube Bandeirante (FCCB), a reference of avant-garde photography in Brazil, characterized by the constant search for new visual languages and by the creative fervor of the Brazilian post-war period. RocioSantaCruz works actively with the photographer's family collection. Marcel Giró arrived in São Paulo in 1948 and joined the FCCB after a long career as an amateur photographer. His first photographs date from the 1930s and take the landscapes of the Catalan Pyrenees as the main scenery. They portray, above all, details of mountains and lakes, already showing a particular sensitivity towards abstraction, a style that would mark his work. In 1953, Marcel opened the photographic studio Estúdio Giró, together with his wife Palmira Puig, also an FCCB photographer. Giró then established himself as a professional photographer and began a productive career as a pioneer of advertising photography. Giró's work is articulated from a precise and innovative point of view. His photographs show a recurring interest in geometric figures, chiaroscuro and extreme contrasts. With these elements, Giró composes an aesthetic of his own, a new photographic syntax, where the artist constantly tries, through his eloquent play of light and shadow, to exceed the limits of representation and meaning. His work has been included in important international collections, such as the MoMa (New York) -which can be seen in the exhibition Fotoclubismo: Brazilian Modernist Photography, 1946-1964 from March to June 2021-, Museu de Arte de São Paulo (MASP), Itaú Cultural (São Paulo) and the Museu Nacional d'Art de Catalunya (MNAC, Barcelona), among others.
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