PEPE DOMÍNGUEZ

PEPE DOMÍNGUEZ - Biological Clock (The Atrocities)

Artist Biography:

 

The lines separating the public and the private have long since dissolved, especially with the rise of technology, the media and the culture of spectacle. Modernity, with its technological and cultural advances, has transformed the human experience, eroding the distinction between the intimate and the shared or publicly exposed. What was once private is now publicly exposed through social networks, reality shows, and constant media surveillance. In turn, the "outside world", the avalanche of images, information and stimuli from the public environment, has invaded the "inner space", that is, the mind and intimate life of people, transforming the body itself and turning us in turn into a spectacle to be consumed, in an eternal chain that feeds back on itself. In this "society of spectacle", images and representations (such as those of the media, advertising and politics) replace the direct experience of reality, making life itself become a kind of theater where truth is only a passing "moment" within a broader construction of falsehood. Go viral, become a meme, let everyone know how divine or miserable your life is, but let it always be more than the next guy's, it is not enough with the minimum, you must seek excellence, stand out in the degradation. We believe it to be true, but we cannot appreciate its deformations, the more we are immersed, the closer we are, and considering it true, we take it as a reflection of our identity, we assimilate it and change accordingly, and this is how we transfer distortions from the media to ourselves, accepting as our own, pernicious ideologies launched by gurus, influencers and popes of the mass media: anti-vaccine, racism, terraplanists (...). Maybe it is time to stop looking in the mirror and be more aware of what is around us.