Notepad'.

Recognising the beauty of the ordinary requires looking with intention, hoping to find some good qualities where most see dullness. Sharing that gaze is the act of generosity of someone who alerts us to the potential hidden in all that surrounds us.

José Ferrero plays with these factors when he uses his camera. He takes small pieces of the world and reconfigures them to create new realities that we recognise, but not entirely. He creatively uses photographic technique to frame the most relevant part of the subject, waiting for the moment when it is at its most interesting and working the light in such a way as to highlight some facets and at the same time conceal others.

Is it the world we walk in that we see in these images? Entering an exhibition hall and seeing these photographs is like signing a new contract with reality. For a few minutes we agree to forget what we think we know about the world and in return when we leave, if we have taken advantage of the time, we will observe our surroundings with a little more freedom and perhaps we will ask ourselves: Is what I have seen so far more real or what the camera reveals?

Extract from La cara oculta de las cosas by Nicolás Cancio "Bloc de Notas" is his most recent work. At first glance they might seem to be unconnected images, however, the proposal places the emphasis on those images that are often considered to be of a lesser category, but which the author understands to be the true foundation of the work. They operate as an offering to nature, they are images with a great intuitive charge that develops during the capture, a moment in which knowledge, experience and chance come together at the same time. Reflection comes later. The photographer constructs the image, and it is the viewer who gives it meaning: "There is no kind of manipulation, I try to make the composition on the spot and in the laboratory process I limit myself to arranging the shades of grey so that the result is as close as possible to the desired image. I am interested in an active observer, who does not just admire what is in front of him, but who makes the image his own and develops it on the basis of his own experience" The photographs in this work are usually small format 15x15cm or 22x22cm, which forces the viewer to get closer to the image in order to be able to perceive it clearly. At the same time, this means that the perception of the image varies considerably during the approach. "Each work by José Ferrero is a different reality to each gaze that falls upon it".

In the series Global portraits, he reflects on the loss of values and the loss of identity, with a series of portraits that merge into a bar code.

In them, only a small fraction of the face/identity remains. It is the alarm that warns us of the loss of identity and values, and therefore of social behaviour. Hence the aptness of the theme: "The future lies in sharing".